
Jessica Hughes
ADVENTURE TEAM LEADER - ZIP WORLD

Can you describe your current role and how you got there after graduating?
After completing my Masters in 2021, I was successful securing the role of a ‘Rugby Hub Officer’ with the Welsh Rugby Union in North East Wales. There, I was responsible for promoting and developing rugby within an educational setting, delivering both curriculum-based and extracurricular rugby sessions across five colleges at Cambria. The role involved supporting local clubs and the U15s Regional Squad while working to unite schools, clubs, and communities. Key objectives included: increasing participation, fostering enjoyment, and ensuring inclusive opportunities for all, in line with the WRU vision of engaging more people in rugby.
Six months in, the demands of a two-hour commute to be on-site by 8:30am, followed by evening coaching sessions that often meant returning home after 10pm 5-days a week and commitment to regional games on weekends took a significant toll on both my health and finances. With a heavy heart, I made the difficult decision to leave the Welsh Rugby Union to prioritise my well-being. Though I stepped away from the role, my passion for Talent Development remains unwavering. Seeking immediate employment while staying true to my love for working with people in the outdoors, I transitioned to Zip World as an Adventure Team Member.
3-months into my new role at Zip World an exciting opportunity became available to grow within the company — 3-years later I have continued to develop as an individual within the role of Adventure Team Leader. I oversee the day-to-day running of the site, ensuring everything operates efficiently. I manage, train and develop teams to operate. I ensure that resources, whether it’s staff, equipment, or supplies—are used effectively. A key part of my role involves problem-solving, whether that’s resolving operational challenges or finding ways to improve processes. I also monitor and analyse performance metrics, and implement strategies with the site manager to boost productivity while keeping costs under control. Compliance and safety are a priority, ensuring we adhere to all regulations and maintain a safe working environment. Ultimately, my goal is to streamline operations, support the team, and drive continuous improvement to keep Zip World performing as the best adventure park.

How did your degree contribute to your career development?
It’s the small lessons learned through observation and conversation that leave the deepest impact — Julian Owen and Eleri Jones were my tutors at ÌìÌì³Ô¹Ï and my University experience and career development would not have been the same without them. They played a pivotal role in shaping my personal and professional development. Their guidance and invaluable mentorship helped bridge the gap between academic theory and real-world application. Having tutors who involve you in interdisciplinary collaborations, who guide you through data analysis, and encouraging critical thinking; cultivate essential problem-solving skills. Through them, I had a really hands on experience whilst studying — Participating and leading research labs and projects, being involved in community coaching, actively involved with the Regional Rugby Academy, being an ambassador for the Coleg Cymraeg Cenedlaethol and the Head Peer-Guide for the School of Sports Science. Whilst lectures and textbooks provide the foundation, real hands-on experience whilst studying develops the skills that employers most value—problem-solving, adaptability, teamwork, and leadership. I now develop my own team with the same principles.
What was the biggest challenge you faced when starting your career, and how did you overcome it?
The biggest challenge I faced when starting my career was finding my niche and securing an opportunity. I completed my master’s during the COVID-19 lockdown, the uncertainty of entering the job market, combined with increased competition between new graduates and experienced professionals who had lost jobs, was overwhelming. The pandemic had accelerated remote work and digital transformation, but I knew I thrived in hands-on, team-oriented environments.
At times, I hesitated to take the plunge however, conversations over Zoom with my tutor, Julian, played a crucial role in restoring my self-belief. His guidance helped refine my career goals and navigate the job search more strategically. Through his advice, I learned that networking and relationship-building are just as important as skills and qualifications. My biggest takeaway and advice I’d give to students now, is to actively immerse yourself in networking. Engage with professionals, build meaningful connections, and seek mentorship opportunities. Sometimes, the right opportunity comes not just from applying to jobs but from the relationships you build along the way.
Are there any specific skills from your course that you use regularly in your job?
The operational and leadership aspect of my role requires the ability to analyse data and translate it into actionable insights. Whether it’s assessing performance metrics, safety statistics, or customer feedback, my experience in data analysis enables me to interpret data reports effectively. I can then explain the findings in clear, simple terms to my team, allowing them to make informed decisions that improve our operations. Another critical skill is the ability to speak and present with confidence and purpose. The combination of data analysis and communication enables me to lead effectively, ensuring that the team is well-informed, motivated, and continuously striving to improve our adventure operations.
How important has networking been in your career progression?
The right opportunities often arise not just from applying for jobs, but from the relationships and connections you cultivate over time. In addition to completing my degree and master's, I had the privilege of working with the Welsh Rugby Union, where I served as a community coach and strength and conditioning assistant for the regional rugby academy. These experiences allowed me to meet some truly talented and passionate individuals who have been a great source of inspiration throughout my career. The relationships I built over the 5-years have been invaluable. I’ve had numerous mentors and colleagues who were always there to offer support and guidance, especially when I transitioned into my role as a Rugby Hub Officer. Many of these connections remain close, and I continue to benefit from their insights and encouragement.
What advice would you give to recent graduates entering the job market?
My key advice for recent graduates entering the job market is to remember that what you do alongside your degree is just as important, if not more so. While being able to write strong research papers is essential, developing skills like collaboration, networking, and actively engaging with your university community can provide far greater value. It’s vital to get involved, contribute to projects, and make yourself stand out from the crowd. If you want something, you need to be relentless in pursuing it. Seize every opportunity that comes your way. The job market can be competitive, but those who are proactive, persistent, and ready to learn will always find a way to succeed.
Are there any professional qualifications or certifications you’d recommend pursuing?
Having been away from the research and professional sports science for a few years, my biggest recommendation would be to access a Microsoft Excel course and become proficient in data management. In both research studies and your professional career, mastering Excel will save you countless hours. The ability to efficiently organise, analyse, and present data is invaluable, as it not only streamlines workflows but also enhances your overall productivity and decision-making
Where do you see the biggest career opportunities in the field of sport and exercise right now?
The growing focus on expanding the women’s game presents significant potential, fuelled by increased investment, media attention, and global outreach. The likes of Ilona Maher who has been a strong advocate for women sport participation, particularly rugby. Through social media she has helped break stereotypes and promote female athleticism engaging a new generation of women.